'Film Distribution' describes the way that the film has been shown through technologies such as cinema viewings, television screenings and mass production of hard copies E.G: DVDs and blu-ray discs. The film distributor also has to identify the films target and deomgraphic audiences, this makes the industry itself remarkably competitive as when launching and sustaining films into the market place, it can be difficult for them to hold their spot while in competition when many different films aimed at a similar target audience. To create a successful launch of a film, the distributor must identify the target audience, decide why they would watch the film, create plans/partnership to build interest of the film, estimate the revenue potential over all formats of release, pitch the film to cinemas and aim to create interest throughout.
The term 'reach' in the industry is used to talk about the advertising of the film and how many people will see the advert - the bigger the reach, the more people will see the advert. The Women in Black campaign created a huge buzz over many social media sites and different platforms, giving it a very wide reach to many different people which futher allowed the film to benefit grately and gain a large profit. After the cinematic realise, the film distributor must then pitch to supermarkets to sell the films hard copies (DVD, blu-ray). They do this by using promotional videos and create a synergy that will create even more profit for the film over a long period of time and possibly, the potentional of a sequel.
Film distributors use marketing techniques in order to promote the film, they use a variety of media platforms to widen their reach such as soical media like Facebook, Twitter and Instagram which allows the film to be viewed and shared publically over the internet. They further use popular video streaming site YouTube which is more common when advertising films in which the offical tailer can, again, be viewed and shared publically over various social media sites by many. Disney's Big Hero 6 is a good example of this.
Teaser film poster Main film poster
Big Hero 6 (2014) is a computer-animated family feel good film which was distributed by Walt Disney Pictures, a huge company in the film industry. Due to the distributor being well known, it allowed the film to have a massive buzz for adults and children alike, however, the primary target audience is clear via what both companies create, films targeted towards children. The secondary target audiecne has been directed to older generations, the parents and family members of young children. The film fits into the demographic in the way it was showcased through marketing. The film was first confirmed to be created in 2012 after director Don Hall 'stumbled' upon the comics, it was something he had never seen before. The posters themselves created a buzz, introducing the world to brand new disney characters with little clues of the story line featured on either poster. The blue and red indicate to us that the film is being made for children. Using bright, child-like colours will attract families along with the famous Disney name. The iconic red colour Disney decided to use for the film has been carried accross both posters, this is to create a logo for the film. The main poster features two other Disney animation films, 'from the creators of Wreck-it-Ralph and Frozen', both of which were extremely popular and grossed millions for the company. The quote itself is to draw in fans of the two films, creating an 'identity' for the film and raising expectations after being somewhat compared to them both. Both posters give the audience little information, the protagonist has been made clear of the big marshmellow looking robot, they haven't made the character threatening or given him any traits that will suggest this. The antagonist hasn't been featured on these posters, however, a pair of legs can be seen on the teaser poster, indicating there may be more than one protagonist. The world premier of the film took place in 3D at the Abu Dhabi film festival on October 31, 2014 but wasn't released in america until Novemeber 7, 2014, the DVD release following shortly after in Februrary 2015. Big Hero 6 earned $222.5 million through the Box office in North America alone, grossing over $657 million worldwide and became the highest-grossing animated film of 2014. The film further went on to win many awards including a Kids' Choice Award, Golden Globe Award and a BAFTA Award.
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